Most modern SEO theories find their genesis in trying to push a website to the front of Google's rankings. They start with the idea that your website is the one that should be called on by the search engine and give you methods on how to get the search engines attention. They teach how to raise your rakings and get the top spot.

This is push SEO, and it does work for many people. The problem with push SEO is that the Internet is huge. We are asking Google and Yahoo to pick our site out of literally thousands, if not millïons, of websites that all have something to offer on the subject at hand. We may believe that we have the best thing to offer, but the search engine does not know that.

Just recently, I read an interesting article on how an in-progress event can effect search results. For example, take a tragedy such as Hurricane Katrina. When the Hurricane hit, it was all that was on our minds and hearts, and as a result, it was what people searched for in Google. Consequently, the search results of the major search engines changed.

Think about it – anytime a major disaster hits it becomes the major subject of the search engines. When Pope John Paul II died in 2005 searches for his name topped most search engine charts. After Janet Jackson's right breast obfuscated the Super Bowl halftime of 2004, search engines were quickly used as a resource to relive the questionable moment. After September 11th, the world flocked to a younger Google to find information on the World Trade Towers and Osama Bin Laden.

Think like a search engine. Present up to date information based on the news of the day. It really gives you a distinct competitive advantage. If you have the results people are looking for faster than others, then you suddenly become the trusted resource everyone looks to.

Today's free search engine optimization tutorial is brought to you by Ecommerce Consultant Zane Durant * Reno Nevada. For more information about RenoSEO or Ecommerce optimization, here's my private Email address.

Reno SEO Voted Top Reno Nevada SEO Firm of 2005 by RENO.NET

Reno SEO - in Reno Nevada, has a proven SEO strategy to reach the top position on Google, Yahoo, and MSN.

They know how the Internet Search Engines work; and their SEO marketing professionals can deliver top rankings fast, guaranteed!

Reno SEO, Zane Durant said, "I guarantee my work 100%. You get to #1 or you get your money back, it's a simple as that."

* All SEO funds held in a secure account until your web site reaches #1 position on Google, Yahoo, or MSN.

To get more information about Reno SEO or their fees to optimize your web site, you can send an E-Mail or contact Zane Durant (775) 247 - 2648

Zane Durant is author of the marketing book "19 Days to #1".